Understanding Y

understanding-yTo some, Generation Y are self obsessed, over sharing, detour taking entitled brats – hell bent on changing the rules for no other reason than because it suits them.

To others – Millennials represent hope, a new breed of activists; more empowered, highly connected and better positioned than any other generation that has gone before to create the positive change this world so desperately needs.

The truth?

Enlightenment to this question can only be fulfilled when one truly – Understands Y.

About Understanding Y

Twenty-five chapters delve into the inner most workings of the Gen Y – what makes them tick, how to motivate, manage and collaborate with the Millennial Generation, all of which are authored by the multitude of Gen Y thought leaders, business entrepreneurs and social commentators, providing readers with a valuable insight into the Gen Y paradigm.

Understanding Y has been written by an exclusive collection of some of the world’s greatest thought leaders on Gen Y behaviors and by some of the most successful Gen Y’s in existence.

With a new breed of the entrepreneurial, social media savvy “Generation Me”; readers will attain a greater appreciation of the collective psychology of this enigmatic progeny of X’s and Boomers. What do they care about?

How to motivate, lead, inform, educate, integrate and associate with this unparalleled generation of young people, bursting with self-confidence, prepared to take on challenges, used to communicating effectively across multiple channels, with extremely high expectations for their futures – including their careers.

Chris Piper, founder of CPMarketing, was called on as a contributing author to divulge the innermost secrets of what makes Gen Y tick in the workplace, why Gen Y and startups seem to be a match made in heaven and what you can do to not only start your own business today, but to make a $1,000 in profit in the next 24 hours. Chapter 18, Startup Y, does just this and more.

If you are searching to understand the enigma that is Gen Y – this is the book for you. We should know – we wrote it!

Co-author and editor, Charlie Caruso, sits down with Chris Piper to chat startups, entrepreneurship and tech in this “living room chat” podcast.

Order Understanding Y on Amazon.

Published 2014, by Wrightbooks, an imprint of Wiley. Also available on audiobook.

Back to Top